Everlane’s Newest Retail Store Is Its Biggest

The company has plans to open 8 more in 2020

Everlane’s newest and biggest shop in New York comes with details like 4,000 square feet and 12 fitting rooms that continue to iterate on the brand’s retail footprint.

The digitally native brand, which has three other stores, including one that opened in Los Angeles in August, is sharpening its bricks-and-clicks strategy by opening up a shop with even more space and that addresses some of the challenges its other brick-and-mortar locations have faced, like long fitting room times or not enough product assortments.

“We’re trying to really pay attention to where our customer is and then be able to put in a real-life location to support their shopping needs,” said Tara Shanahan, vp of retail at Everlane.

With the expanded sale space, Shanahan said the company now sells 20% of its online assortment in the new Williamsburg store, compared to Everlane’s Prince Street location in New York, which sells about 12%-13%.



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