Everlane Is Rolling Out a New Sustainable Sneaker Brand Called Tread

Complete with its own website and social channels


Everlane is joining the sneaker business.

The almost-decade-old basics company is debuting a new sneaker brand, dubbed Tread, to achieve its mission of removing virgin plastic in its supply chain by 2021. The first Tread style is the Trainer, an everyday sneaker for both men and women. The shoe will be available in seven colors for $98 on April 25.

As part of the rollout, Everlane is taking a page out of Glossier’s playbook and giving Tread its own website, social

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