Etsy Builds a Virtual Home to Showcase Handmade Products

The experience allows shoppers to move through a living space filled with creator crafts

Etsy shoppers can now see how some of the marketplace’s most popular products look in a stylish living space before making a purchase.

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The handmade goods hub has debuted a true-to-scale virtual home decorated with artwork, furnishings and other items from Etsy’s listings. Viewers can navigate through the photorealistic 360-degree visuals from their phone or computer and select highlighted products as they take a closer look or add it to their cart.

The 12-room experience, called Etsy

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