As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

AB InBev's Lindsey McInerney and author Cathy Hackl share advice on how brands can embrace emerging tech

When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar—the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing yesterday’s virtual skin.