When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar—the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing yesterday’s virtual skin.
“Gen Z and even Gen Alpha understand digital ownership,” said Hackl, who is the chief metaverse officer at Futures Intelligence Group, an emerging tech research and consulting firm.
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