Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .
When Cathy Hackl’s son wanted to change up his look before a friend’s birthday party, he wasn’t looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar—the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing yesterday’s virtual skin.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in