Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm.
The online auction site said this week that it has closed a deal to purchase the U.K.-based startup for an undisclosed sum. The acquisition comes after Ebay began allowing NFT sales last year and later released its own collection last month.
The move makes Ebay one of the first major online shopping sites to invest heavily in facilitating commerce around the crypto art space.
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