Dutchie Rebrands With Lofty Goals for the Future of Cannabis

Once a scrappy challenger, the cannatech leader is flush with $350 million in investments and valued at $3.7 billion

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

Cannatech player Dutchie, a commerce platform for cannabis, was considered enough of a scrappy startup last winter to be featured at Adweek’s Challenger Brand Summit, alongside buck-the-status-quo newcomers like Uncle Nearest, Dame and Imperfect Foods.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...