How do retail media networks factor into smart martech? Find out at the Retail Media Summit, on November 2. Save your spot—and 35%.
One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching adventurers hoping to loot the goodies inside. Now you can find it on limited-edition packaging for Ferrara Candy Company’s Nerds gummy clusters and theater boxes that will provide fans of the candy a taste of adventure.
Shoppers who upload a receipt from one of the special packages at the partnership’s dedicated website through December will receive access to part of an exclusive “Restoring Harmony” D&D campaign.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in