Creative Advertising

Dua Lipa Encourages Female Athletes to Keep Striving in Puma's New Ad

It's the next chapter of the 'She Moves Us' campaign

women athletes for puma — Women athletes are everything and nothing like you expect.Puma

By Samantha Nelson

Puma launched the “She Moves Us” campaign in March 2021 to unite its top female brand ambassadors in sharing their success stories and inspire other women through talks, videos and interviews. In honor of Women’s History Month, the brand has debuted a new minute-long “She Moves Us” video showing women overcoming challenges to achieve their goals while being true to themselves.

Pop star Dua Lipa, who also headlined last year’s “She Moves Us” campaign, opens the video before the footage rapidly transitions between scenes of Puma athletes including WNBA players Skylar Diggins-Smith and Breanna Stewart, Olympic triple jumper Patrícia Mamona and soccer player Nikita

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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