DTC Women’s Shaving Brand Billie Makes Its Biggest Category Extensions Yet

The brand asked its customers what they wanted

billie products
Billie's new launches are dry shampoo, lip balm and facial wipes. P&G

Key insights:

Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year one of the world’s largest CPG conglomerates, Procter & Gamble, had already announced plans to acquire the brand, which are still underway.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.