DTC Leads the Charge of Retailers Closing Shops to Slow Spread of Coronavirus

Glossier, Allbirds, Cuyana and Warby Parker among first to close

a glossier store
Glossier was one of the first brands to announce it would be closing its U.S. stores. Getty Images

Key insights:

In recent days, the situation surrounding COVID-19 has reached new levels of intensity: Major festivals such as South by Southwest have been canceled, Disney has shut down all of its theme parks, and cities including Chicago, Los Angeles and New York are forcing restaurants to transition to takeout and delivery only. And retail hasn’t been exempt from the chaos.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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