DTC Eyeglasses Brands See Spike in Online Sales During Quarantine

Eyewear ecommerce retailers are trying to find new ways to meet consumer demand

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Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.