For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a “cardinal rule” of a DTC business in 2020 is that a brand’s value proposition can’t just be about pricing.
“The value prop of a brand should—and can—be more creative in terms of what you’re offering. That is because there is more competition within the newer contenders in the space,” she told Ian Wishingrad, who hosts Adweek’s I’m With the Brand web series, during Adweek’s live virtual speaker series Adweek
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