A Spicy Prank Becomes a Fire and Ice Cream Collaboration by Two San Francisco Brands

Fan support drove the creation of a limited-edition product

April Fool’s Day has notoriously spawned unusual, unpalatable—and mercifully nonexistent—flavor mashups for the sake of a good laugh in brands’ quest to connect with customers. 

But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their adventurous fans. 

It all started in 2021 when Hector Saldivar, founder of Tia Lupita Foods, posted on the brand’s Instagram account about “launching” three new hot sauce ice cream flavors created in partnership with ice cream maker Double Rainbow.

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