Dollar Shave Club Is Rolling Out a New Fragrance Line and Getting Into Retail

The new colognes are all under $50


Dollar Shave Club doesn’t just want men to look and feel their best; it wants them to smell their best, too, with the debut of Blueprint, a fragrance line.

Blueprint comprises six different colognes. One set of three is called “Fresh” and includes styles 101, 102 and 103, and the other set is named “Warm,” with styles 201, 202 and 203. According to Michael Dubin, founder and CEO of Dollar Shave Club, the new cologne “aligns” with the company’s mission—and next iteration, called Dollar

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