Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
With a 20-foot inflatable spider perched on its roof and an overgrown forest recreated just inside the front door, a dispensary in a corner of the northeast U.S. infamous for its witch trials has fully enveloped itself in the creepiness of the season.
And though the cannabis retailer captures the spooky thrills of Halloween for its customers with ghostly video installations and dramatic mood lighting, there’s a broader purpose for its elaborate set dressing.
Executives at Insa, at its flagship store in Salem, Mass.,

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in