Cannabis

Dispensary in Salem Draws on Region's Witchy Past for Stigma-Busting Halloween Promotion

There are certain parallels between 17th century healers and current-day cannapreneurs

Halloween interior at Insa Cannabis' flagship store in Salem, Mass. — Executives at Insa see similarities between historical witch trials to the negative stereotypes that still exist around cannabis today.Brad Bahner/Insa Dispenaries.

October 22, 2021

With a 20-foot inflatable spider perched on its roof and an overgrown forest recreated just inside the front door, a dispensary in a corner of the northeast U.S. infamous for its witch trials has fully enveloped itself in the creepiness of the season.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Cannabis

Dispensary in Salem Draws on Region's Witchy Past for Stigma-Busting Halloween Promotion

There are certain parallels between 17th century healers and current-day cannapreneurs

T.L. Stanley

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T.L. Stanley