Online pet retailer Chewy is no stranger to brand tie-ups and its most recent partnership is with one of the most beloved brands in America: Disney.
The platform recently launched an exclusive 400-piece line, the Disney Collection, which it designed in-house.
Chewy’s Disney collection includes toys, apparel, collars and beds with characters from Pixar, Star Wars and Marvel characters as well.
That runs the gamut from “a Little Mermaid raincoat and a Cinderella dress [which lets] pets show off their favorite characters in style” to “Death Star catnip balls, realistic Millennium Falcon toys and a bed featuring The Child” and “a Darth Vader hoodie [which] brings a whole new level of cuteness to the ‘dark side,’” according to an email from a Chewy spokesperson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in