Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts.
Everyone appreciates the convenience of hyperlocal marketing…
Today’s consumers have come to rely on geolocation-advised advertising to make their lives easier, whether it’s for necessity—like finding a nearby petrol station quickly—or convenience—like confirming selection availability before traveling to the store—or time-savings and choice—like knowing your options for food delivery nearby. No wonder, then, that the hyperlocal services market is estimated to reach $3.6
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