AdFreak

Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

The chain's Bahrain storefront ad translates to 'the same as written, but in Arabic'

ikea-translation-bahrain-emphasis-2020 — "Create your perfect night's sleep" is mistranslated in the ad as "The same as written, but in Arabic." It was later updated.Via Sneha Sharma on Twitter, emphasis added by Adweek

August 20, 2020

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In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves.

David Griner

@griner
david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

AdFreak

Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

The chain's Bahrain storefront ad translates to 'the same as written, but in Arabic'

David Griner

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David Griner