Despite Uptick in Holiday Sales, Don't Expect Retail Bankruptcies to Subside

Struggling retailers lack the cash to compete

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Despite an uptick in retail sales during the 2019 holiday shopping season, don’t expect the financial pressure on troubled retailers to subside in 2020, according to retail analysts at credit rating agency Moody’s Investors Service.

“Between Black Friday and Christmas, it has been a large ongoing sale,” said Raya Sokolyanska, a vice president and retail analyst at Moody’s. It’s that promotional environment, reflective of the current state of retail, that is cutting into margins and reducing profits.

Indeed,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in