Despite Their Differences, Americans Agree Brands Should Help Small Businesses Impacted by Looting

Consumers have a more favorable view of companies that lend support

cleaning up broken storefront windows
The majority of people also think it's important for business leaders to address racial inequality. Getty Images

There’s no shortage of division in America in the wake of the death of George Floyd in Minneapolis, which has led to protests all over the country, and in some cases, looting and riots. But consumers are still showing some signs of agreement when it comes to how brands should react.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.