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Europeans Don't Celebrate Thanksgiving, But They Love Black Friday Sales

Getting a great deal transcends borders

Day after Thanksgiving sales are gaining popularity in Europe, despite there being no Thanksgiving.Getty Images
Headshot of Lisa Lacy Headshot of Ronan Shields
By Lisa Lacy & Ronan Shields

November 21, 2018

Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that’s what Americans like to believe.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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