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As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers.
Inspired by prominent virtual influencers that have gained popularity on social media over the past few years, Dentsu introduced its first character, Rumi, in March. The agency is now following that up with a full-fledged division that will use the same technology to design more digital identities tailored to clients’ needs.