Deliveroo Dishes Out More Ad Space to Brands

Food delivery app joins rivals in launching advertising platform to boost revenues

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More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space within its walls. Now, it has taken that one step further with the launch of “The Deliveroo Media and Ecommerce Platform”—a retail media network that further opens up this offering.

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