Danone, the French consumer goods company behind Oikos yogurt and Evian bottled water, is rolling out Honest To Goodness, a new line of plant-based coffee creamers.
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Made with almond milk and coconut oil, Honest To Goodness comes in three varieties: Madagascan vanilla bean, unsweetened Madagascan vanilla bean and Himalayan salted caramel. The new brand, billed as purpose-driven with thoughtfully sourced ingredients, is available to purchase on Amazon and at select retailers.
To promote Honest To Goodness, Danone plans to use influencer marketing and run video ads on Amazon.
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