Leadership & Talent

CVS Names Michelle Peluso Its First Chief Customer Officer

The marketing veteran was most recently CMO of IBM

Michelle Peluso brings over 25 years of experience to CVS, including heading up marketing at both IBM and Citigroup.CVS Health
By Richard Collings

January 6, 2021

Healthcare and pharmacy giant CVS Health appointed Michelle Peluso to the newly created role of chief customer officer, with direct oversight of its marketing and brand strategy, the company said today.

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Richard Collings

Richard Collings is a retail reporter at Adweek.

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