CVS Names Michelle Peluso Its First Chief Customer Officer

The marketing veteran was most recently CMO of IBM

Michelle Peluso brings over 25 years of experience to CVS, including heading up marketing at both IBM and Citigroup. CVS Health

Healthcare and pharmacy giant CVS Health appointed Michelle Peluso to the newly created role of chief customer officer, with direct oversight of its marketing and brand strategy, the company said today.

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@RichCollings Richard Collings is a retail reporter at Adweek.