CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability

The pharmacy chain added more than 150 new products to its lineup

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co.