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Philadelphia 76ers superstar Joel Embiid is the latest celebrity to appear as an endorser for Crypto.com in a new ad released today.
The subtly branded 30-second spot features Embiid walking through the streets of Philadelphia as his former college coach Bill Self narrates his unconventional path to basketball stardom. The first sign of the cryptocurrency exchange’s brand doesn’t come until the last few seconds of the ad, when the company’s “Fortune Favors the Brave” tagline appears on a basketball court followed by a brief logo screen.