Cruise Lines Still Awaiting Guidance From CDC to Set Sail

Government approval hinges on guidelines that remain in the works

Although they haven’t carried a single U.S. passenger since late March, the cruise industry is still staying afloat—by burning cash at historic levels.

Preliminary earnings reports for the last quarter of 2020 show the Carnival Corporation lost $2.2 billion in Q4, or about $500 million per month. And there’s no end in sight to the government-imposed limbo as Carnival and the rest of the cruise industry await further guidance from the Centers for Disease Control and Prevention. 

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in