Physical retail is an extension of Wayfair and its brands’ mission to transform how people shop for home furnishings and decor. With the opening of the brand’s first, full-service brick-and-mortar retail store in 2019 and this year’s first-ever launch of AllModern and Joss & Main retail stores, the company is setting new standards for what the industry defines as an omnichannel shopping experience while also illustrating how marketers can create more consumer touchpoints IRL.
Wayfair’s Chief Marketing Officer, Bob Sherwin, joined Adweek’s executive editor Chris Ariens during Commerce Week to discuss the journey from online to physical stores and how the stores will complement the customer journey and usher the brand into a new and exciting chapter.
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