Where Digital Native Wayfair Is Creating More IRL Touchpoints

CMO Bob Sherwin on being where customers are, not where you want them to be 

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Physical retail is an extension of Wayfair and its brands’ mission to transform how people shop for home furnishings and decor. With the opening of the brand’s first, full-service brick-and-mortar retail store in 2019 and this year’s first-ever launch of AllModern and Joss & Main retail stores, the company is setting new standards for what the industry defines as an omnichannel shopping experience while also illustrating how marketers can create more consumer touchpoints IRL.  

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