CPG & Grocery

Packaged Foods Are Seeing a Spike in Demand That Could Continue for Years

High unemployment, remote work and an uncertain future draw consumers toward CPG

cans of campbells soup
Campbell's raised its 2020 outlook based on continued demand for its products.Getty Images
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By Paul Hiebert

June 3, 2020

Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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