The makers of toothpaste, fabric softener and pet food aren’t dedicating as much money to television commercials as they did last year.
CPG manufacturers, excluding alcohol brands, spent an estimated $4.6 billion on national linear TV ads between Jan. 1 and Aug. 31, a 6.1% decrease compared to the same period in 2020, according to a new report from TV ad measurement and analytics company iSpot.tv.
Top spenders include Procter & Gamble’s Tide ($113.6 million), Downy ($95.8
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