CPG Digital Ad Spend to Increase 7% Per Year Until 2023

Food and drink brands are going where shoppers are: Online

CPG's total ad spend was $26.7 billion in 2020, down 11% from 2019. TravelCouples/Getty Images, RapidEye/Getty Images

Thanks to a year of life in quarantine, buying eggs, milk, tomatoes and other household essentials online has become normal for many people who might have never considered it before.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.