Could Reishi Be the Leather Alternative Luxury Embraces?

The plan is to market Reishi as an 'exotic material'

Reishi's customization is key to its success. Photography by Jesse Green; Courtesy of MycoWorks

If eliminating fur from your wardrobe is the sartorial equivalent of giving up red meat, then perhaps ridding a closet of leather is comparable with going vegan. One requires only a minor stylistic shift; the other forces a person to swear off near-entire categories of apparel and accessories. Leather is ubiquitous, and difficult to avoid, particularly once a shopper reaches a certain echelon of spending.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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