Costco's Free Samples Are Returning, Even Though Samplers May Not

Where does a retail experience fit in post-pandemic commerce?


When Costco CFO Richard Galanti mentioned free samples will be back at the membership warehouse’s 550 U.S. locations by the end of June, there was palpable excitement online. Here’s just one example:

In a way, shopping at Costco exemplifies the retail experience throughout the pandemic. A little over a year ago, warehouses were mass chaos as customers bulked up for the unknown.

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