Coors Light Will Do Your Laundry So You Can Watch More Football

The beer brand partners with P&G's Tide Cleaners

For most people, being an adult entails doing things you don’t want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping.

To help lighten the load of responsibility, Coors Light is offering to do people’s laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry and dry cleaning franchise owned by Procter & Gamble, to make it happen.

“We don’t want people doing laundry on Saturday; we want them to be at a bar,” said Marcelo Pascoa, vp of marketing for the Coors family of brands.

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