Consumers Want Brands to Take a Moral Stand on Racial Justice
Report by Edelman reveals silence on racism is no longer an option
The majority of Americans expect brands to publicly speak out against racial injustice.
Edelman
In the wake of global protests demanding justice for the killings of Ahmaud Arbery in Georgia, Breonna Taylor in Kentucky and George Floyd in Minnesota at the hands of law enforcement and #BlackLivesMatter activists calling to defund or dismantle the police, most Americans (63%) are concerned about systemic racism and racial injustice in this country.
