General

Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages' CMO

Survey found more Americans believe the country is empathetic than they did pre-pandemic

PepsiCo products drawn in chalk
PepsiCo Beverages CMO Greg Lyons told Adweek that 'tone is very important' in today's ads.PepsiCo
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By Diana Pearl

May 20, 2020

If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo Beverages.

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Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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