Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages’ CMO
Survey found more Americans believe the country is empathetic than they did pre-pandemic
If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo Beverages.
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