Data Points

Infographic: As Consumers Vacate Cities, They Still Crave Familiar Retail Experiences

People are seeking out certain goods and services to make the transition seamless

Illustration of buildings and a moving truck with items — People are looking for stores that feel comfortable.Carlos Monteiro

Throughout the pandemic, major cities have seen residents uprooting and heading for the suburbs or rural areas.

Understanding what this trend looks like can help marketers better target consumers within their new locales. San Francisco, Houston, Washington, D.C., New York and Los Angeles are seeing the most regional and long-distance moves. And as people relocate, they’re looking for new shops to frequent and products to update their spaces. Some common search topics Nextdoor compiled in its survey based on internal data from its users were house cleaning services, handypersons, pest control services and pet care.

“[Nextdoor’s]