CPG & Grocery

Consumer Behavior Changes Related to Covid-19 Won't Last, Says Colgate-Palmolive's CEO

Hand soap sales have seen a boost, but it isn't permanent

people washing their hands
People around the globe are still scrubbing their hands, according to Colgate-Palmolive.Getty Images
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By Paul Hiebert

June 9, 2020

Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them.

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Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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