Consumer Behavior Changes Related to Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO

Hand soap sales have seen a boost, but it isn't permanent

people washing their hands
People around the globe are still scrubbing their hands, according to Colgate-Palmolive. Getty Images

Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.