Consumer Behavior Changes Related to Covid-19 Won’t Last, Says Colgate-Palmolive’s CEO

Hand soap sales have seen a boost, but it isn't permanent

people washing their hands
People around the globe are still scrubbing their hands, according to Colgate-Palmolive. Getty Images

Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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