Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them.
During a conference call with Deutsche Bank today, Noel Wallace, CEO and president of Colgate-Palmolive, said soap sales remain strong during the pandemic, with the liquid hand soap category, in particular, continuing to be “very robust around the world.” As people continue to spend a great deal of time at home with remote work and online learning, the company’s dish soap segment has also performed well.
While

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in