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Certain CPG product categories have benefited from the Covid-19 outbreak, and soap is definitely one of them.
During a conference call with Deutsche Bank today, Noel Wallace, CEO and president of Colgate-Palmolive, said soap sales remain strong during the pandemic, with the liquid hand soap category, in particular, continuing to be “very robust around the world.” As people continue to spend a great deal of time at home with remote work and online learning, the company’s dish soap segment has also performed well.