Complex's Third Annual Metaverse Event Goes All In on Virtual Commerce

The BuzzFeed-owned media brand's third ComplexLand will span three days this week


When Complex Networks debuted the first iteration of ComplexLand, its video game-like virtual musical festival, at the height of the pandemic in 2020, few major brands were familiar with the metaverse and NFTs had only begun to penetrate the mainstream.

For its third ComplexLand, the marketing world has largely caught up to the vision of that initial event. The three-day event, which kicks off today, features a longer roster of brands advertising or hosting activations within its open-world format, ranging from PacSun

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