Propelled by the seismic changes caused by the pandemic, the past two years have dramatically changed the way people interact, shop and consume content.
TikTok is leading the revolution of how purchasing decisions are made and carried out, giving brands a chance to unlock the power of this emerging social platform and connect with engaged audiences.
To dive into how, TikTok’s head of global agency and accounts Khartoon Weiss joined Adweek’s Commerce Week with Publicis Commerce North America evp Amy Lanzi and Disney vp of customer engagement Emmanuel Marques to discuss the power of community-driven commerce.
Fueling the accelerated changes
The oft-cited fact that five years of commerce changes took place in the first five months of the pandemic, and consumer behaviors have continued to evolve largely due to social media platforms as brands race to keep up.
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