Coke Reintroduces Coca-Cola Zero Sugar

The brand has a new look and taste

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Seeking to reach more shoppers looking for healthier alternatives and stay ahead of rival Pepsi, the Coca-Cola Company is rolling out an updated version of its trademark sugar-free option, Coca-Cola Zero Sugar. The product line has a new look and taste, and is scheduled to begin appearing in U.S. stores this month.

Although the latest iteration of Coca-Cola Zero Sugar doesn’t contain new ingredients, the reconfigured formula is designed to better mimic Coke’s classic flavor.

“The improved recipe brings its taste even closer to that of the iconic Coca-Cola original taste,” James Quincey, Coca-Cola’s CEO, said during an April earnings call about the then upcoming Coca-Cola Zero Sugar, which took two years to develop.

Likewise, the reworked packaging—now all red with black font—is less busy and meant to more closely resemble Coca-Cola’s iconic logo to “extend the global equity,” Rafa Prandini, Coca-Cola’s marketing lead for North America, told Adweek.


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