Voice

Coinbase's Super Bowl Ad Certainly Drove Interest. But for Who?

The now-infamous QR code is a prime example of the future of addressable TV

Illustration of a football soaring over the heads of four people.
The spot piqued viewer interest—but were they the right viewers?Photo Illustration: Adweek
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By Brendan Condon

February 18, 2022

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

It doesn’t happen during every Super Bowl, but every few years an iconic commercial airs that will be remembered long after the winning team becomes a historical footnote.

Headshot of Brendan Condon

Brendan Condon

Brendan Condon is the chief revenue officer for Captify.

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