Coffee Brands Are Adapting as Consumers Opt to Brew at Home

Though it began with lockdown orders, experts think the trend will continue

a red coffeemaker on a gray background
Since people aren't able to drink their coffee in-store anymore, they're instead buying the coffee and brewing it themselves at home. Getty Images/ChefBoyRG
This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.