As people around the globe prepare for the 2022 FIFA World Cup, scheduled to begin on Nov. 20 in Qatar, Coca-Cola has kicked off its marketing campaign focused on the sporting event.
Building on its “Real Magic” global platform, which debuted last year, a new 60-second spot points to what’s possible as a crowd of jubilant fans seems to appear out of nowhere. Or do they?
“As a fan, we have to always believe anything is possible,” Brad Ross, vp of global sports and entertainment marketing at the Coca-Cola Company, said in a statement about cheering for your favorite team despite the odds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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