Coca-Cola Rolls Out First Spot for 2022 FIFA World Cup

The ad expands on the brand's 'Real Magic' campaign

As people around the globe prepare for the 2022 FIFA World Cup, scheduled to begin on Nov. 20 in Qatar, Coca-Cola has kicked off its marketing campaign focused on the sporting event.

Building on its “Real Magic” global platform, which debuted last year, a new 60-second spot points to what’s possible as a crowd of jubilant fans seems to appear out of nowhere. Or do they?

“As a fan, we have to always believe anything is possible,” Brad Ross, vp of global sports and entertainment marketing at the Coca-Cola Company, said in a statement about cheering for your favorite team despite the odds.

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