As Stores Reopen in China, U.S. Retailers Look to the Country for Answers

The strengths of Chinese retail infrastructure became clear during the coronavirus crisis

As businesses begin to reopen in China and life slowly returns to its streets, the retail industry in the U.S. may look to the country for guidance on what the post-pandemic world looks like and how to adapt to the new reality.

That’s because the pattern of Chinese consumers’ purchasing habits in response to Covid-19 is now being mirrored in other countries as the contagion spreads, according to market analytics and ratings agency Nielsen.

“China was the first place on the planet to emerge and is a quite compelling early indicator for the rest of the world,” said Scott McKenzie, head of Nielsen’s global intelligence group.

On the other hand, China’s experience may not be a perfect blueprint for what the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in