As businesses begin to reopen in China and life slowly returns to its streets, the retail industry in the U.S. may look to the country for guidance on what the post-pandemic world looks like and how to adapt to the new reality.
That’s because the pattern of Chinese consumers’ purchasing habits in response to Covid-19 is now being mirrored in other countries as the contagion spreads, according to market analytics and ratings agency Nielsen.
“China was the first place on the planet to emerge and is a quite compelling early indicator for the rest of the world,” said Scott McKenzie, head of Nielsen’s global intelligence group.
On the other hand, China’s experience may not be a perfect blueprint for what the U.S.
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