Given the higher frequency of natural disasters, from storms to wildfires, as well as warming temperatures and the pandemic, the environment and sustainability have been increasingly top of mind for consumers and the brands they choose.
Enter haircare brand Prose, whose aim is not only to manufacture its products more sustainably but to customize each of those products to the specific hair type and circumstances of its individual customers.
If that were not ambitious enough, Prose is targeting the mass market rather than the luxury segment to have the biggest impact.
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