Challenger Brands

Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge

kiran smith
CMO Kiran Smith of iRobot will speak at Challenger Brands.iRobot
By Patrick Kulp

February 18, 2021

As the Covid-19 pandemic turned everyone into a bit more of a homebody over the past year, iRobot has seen consumers place more priority on keeping their living spaces clean.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

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