Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge

kiran smith
CMO Kiran Smith of iRobot will speak at Challenger Brands. iRobot

As the Covid-19 pandemic turned everyone into a bit more of a homebody over the past year, iRobot has seen consumers place more priority on keeping their living spaces clean.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.